Cycling as a sport has been made so incredibly complicated.

The kit, the training, aero, bike fit, nutrition and all else and it's getting more advanced at an incredibly rapid pace. We've grown up together with this sport for the past 15+ years and the more we try to learn the more there is to learn. For god knows how many years, we were the very last in every single race. Then slightly better, then suddenly consistent and then suddenly competitive at the pointy end of the race.

This did not come easily, nor did the proprietary parts, overengineered pro gear and no one bothering to explain the why help us  - but we did it anyway. You, however will not have to.

We want to share this sport with as many people as possible...

...and have decided to break down all the barriers holding this sport back into bits and pieces, until everyone who wants to join can do so.  All the hard earned knowledge can be packaged into a digestible and beginner friendly package, which both the pros and beginners can find help from.

We've set out to create:

- Non-proprietary time trial and triathlon kit. Easy, accessible and mega simple to understand.

- Organized and digestible knowledge about bike fits and kit that every single beginner can understand.

- Events which both you and your friend who's just started training for their first race can enjoy.

We're still figuring out the exact route to get there, which you can tell, given this mission statement was written from a bedroom 'office', not a boardroom. But we've got the route ready, and we'd like to ride it with you. Come with us.