"The Couch" Aerobar Upgrade Kit

Cycling has a habit of taking itself too seriously. In the chase for marginal gains, costs go up and the everyday rider gets pushed out.

We don’t hate performance - we love it, but there’s a time and place for elite-level gear. There should also be space for riders who want competitive kit without the barrier of entry.

We simplify design, production, and setup to make performance more accessible.

More access means more riders. And that’s better for the sport.